58,087 Pairs of Eyeballs

Number of visits (pairs of eyeballs) to balhiser.com so far, based on web analytics data.  (More technically, 58,087 absolute unique visitors.)  By web standards for a web-based business, that’s not much.  But it is a start.  And it is dramatically more visits than for my younger, sister-blog sigma1.com.  Of course I predicted that balhiser.com would only interest 1 out 10 people on the planet and sigma1 (Σ1) only 1 out a 100.  Still 58 K for balhiser.com is underachieving relative to those ambitious goals.

Visits, per se, doesn’t mean much.  Repeat visits say more.  And recurring visits say even more still.  Each seems about an order of magnitude less (one tenth) the previous.

Still, by those calculations I have, possibly, maybe, hopefully 500 or so regular or semi-regular readers.  Other data puts that estimate closer to 100.  Its not an exact science, at least not for a web analytics neophyte like me.  (I know an expert analyst, but can’t afford her expertise.)

Sadly, that means that balhiser.com is not currently getting enough traffic to get in the black, financially.  I do have a plan B.   Taking the 119 and counting financial blog posts and using them as raw material for an e-book.  (FYI, plan A is to keep blogging until, somehow, balhiser.com content gets picked up and syndicated, or keeps building momentum until critical mass or singularity occurs).

Most small businesses don’t grow to medium-sized businesses.  And many medium-sized business fail to grow to big businesses.  However, many big businesses started out as small businesses.  Two examples, Microsoft and Hewlett-Packard, immediately spring to mind.

If, somehow, against the odds, balhiser.com (and Balhiser LLC) become big business, this blog will detail the financial and other aspects of its early ascent.

If not, it still may provide lessons learned and other insights for a) other small business owners and entrepreneurs, b) people interested in personal and business finance.

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